Director, Corporate Affairs - Nestlè Italy
Manuela Kron has been the Corporate Affairs Director of Nestlé Group in Italy since 2007.
Throughout these years, she has guided the Group’s growth process towards its nutrition, health and wellness positioning and towards the development of further activities, first and foremost corporate social responsibility. Manuela Kron is responsible for Nestlé Group’s Institutional Communication in Italy. She is also in charge of Institutional and Brand Media Relations and of Public Affairs for the entire Group, providing coordination of joint activities in Italy for the three main business branches: Nutrition, Water, PetCare. She reports directly to Leo Wencel, Nestlé Market Head for Italy.
From 2003 to 2007, Ms. Kron worked as Communication, Media and External Relation Director for Comieco – Sistema Conai – a consortium for packaging recycling, where she focused on awareness campaigns to promote the collection of separate waste. Prior to that, she worked as Communication, Media and Below the Line Manager for Colgate-Palmolive Italia (1993-2003).